Effective Date: 12 July 2025
Version: 1.0
Website: https://www.reformerhq.com.au
Business Name: Reformer HQ Maryborough

1. Introduction

Reformer HQ (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By using our website, visiting our studio, or providing your personal information to us, you consent to the collection, use, and disclosure of your information as described in this policy.

We may update this Privacy Policy from time to time, and the latest version will always be available on our website.

2. What Personal Information We Collect

We collect personal information directly from you when you visit our website, sign up for a class, subscribe to our newsletter, or interact with us online or in person.

Types of personal information we may collect include:

  • Your name, date of birth, and contact details (email address, phone number, and postal address)

  • Emergency contact details

  • Payment or billing information (when booking classes or purchasing packages)

  • Health information relevant to your participation in Pilates or wellness activities (e.g. injuries, medical conditions, or pregnancy status)

  • Your preferences and feedback related to classes or services

  • Information gathered from website analytics tools and social media interactions

If you choose not to provide personal information, we may not be able to offer certain services, such as class bookings or updates.

3. How We Collect Personal Information

We collect personal information in a number of ways, including:

  • When you complete forms on our website or in-studio

  • When you subscribe to newsletters or promotional updates

  • Through online booking platforms such as Momence (or any booking platform we may use)

  • When you communicate with us via email, phone, or social media (e.g. Instagram, Facebook)

  • Automatically through website analytics tools that record non-identifiable information such as IP addresses, page views, and cookies

Cookies help improve your browsing experience but can be disabled in your browser settings if preferred. However, some website functionality may be affected.

4. Why We Collect and Use Your Personal Information

We collect and use your personal information to:

  • Process class bookings and payments

  • Manage your account and studio attendance

  • Provide tailored Pilates and wellness services

  • Communicate updates, reminders, and offers

  • Send you marketing materials if you have opted in

  • Maintain safety records and comply with health obligations

  • Improve our website, services, and customer experience

We only use your information for the purpose it was collected or for a related purpose that you would reasonably expect.

5. Direct Marketing

From time to time, we may use your contact information to share updates about new classes, events, or offers that may be of interest to you.

You can opt out of receiving marketing communications at any time by:

  • Selecting the “Unsubscribe” link in any email, or

  • Contacting us at hello@reformerhq.com.au

We respect your choice and will remove you from our mailing list promptly.

6. Disclosure of Personal Information

We may share your personal information with:

  • Third-party service providers who assist us in operating our business, such as booking, email, or payment systems (e.g. Momence, Mailchimp, or Google Workspace)

  • Our professional advisers (e.g. accountants or IT providers)

  • Regulatory authorities, if required by law

We do not sell, rent, or trade your personal information to any third parties.

Some third-party providers may store data overseas. Where this occurs, we take reasonable steps to ensure that your information remains protected under privacy laws consistent with Australian standards.

7. Data Security

We take all reasonable measures to keep your personal information secure and protect it from misuse, loss, unauthorised access, or disclosure.

These measures include:

  • Password-protected systems and secure cloud storage

  • Firewalls and data encryption

  • Restricted staff access to personal information

  • Secure third-party platforms

While we take security seriously, please note that no data transmission over the internet can be guaranteed as completely secure.

8. Access and Correction of Personal Information

You have the right to access or correct the personal information we hold about you.
You can do this by:

  • Logging into your account via our booking platform; or

  • Contacting us directly at hello@reformerhq.com.au

We will take reasonable steps to ensure your information is accurate, complete, and up to date.

9. How to Make a Privacy Complaint

If you have concerns about how your personal information has been handled, please contact us via:

Email: hello@reformerhq.com.au
Post: 203 Adelaide Street, Maryborough, QLD 4650

We will acknowledge your complaint within 14 days and aim to resolve it promptly.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):

  • Website: www.oaic.gov.au

  • Phone: 1300 363 992

  • Post: GPO Box 5218, Sydney NSW 2001

10. Updates to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or the law.
The latest version will always be available on our website at www.reformerhq.com.au.

Contact Us

For any questions about this Privacy Policy or how we manage your personal information, please contact:
hello@reformerhq.com.au